Today’s global business environment is more complex, uncertain, volatile and dynamic than ever. Sustainability is undeniably one of the greatest challenges facing the global economy.

We believe there are five key ways that a strong Sustainability Programme can help organisations like MCI succeed:

Operating Efficiency

At the heart of any sustainability discussion is the question “how can we use fewer resources, specifically those of a non-renewable and safe nature?” Smart businesses understand that accelerated consumption, globalisation, hyper-connectivity, disparate prosperity, ecological decline and a lack of global sustainability governance all mean that they need to have an in-depth understanding of the sustainability of their supply chain.

The best performing Fortune 1000 companies ranked on sustainability outperform their competitors, make more money and attract more investors. In the new UN Global Compact 100 Index, companies exhibiting enhanced environmental, social and governance (ESG) awareness demonstrate greater potential to perform better in financial markets over time.

At MCI, we believe that we have an opportunity to become part of the solution and to help lead the transition to a more sustainable global economy. Through a focus on reducing emissions, increasing social benefit, improving resource usage and energy efficiency, we are not only “doing good,” we are saving our bottom line and future-proofing our business.

Building Trust

Businesses are increasingly accountable for their impact and actions. In the digital age, corporate behaviour is often debated in public forums and transparency has become a key requirement for companies not only in terms of financial statements but also in terms of their sustainability commitments. Regulators and governments are now looking closely at the environmental cost of their GDP and increasingly legislating around corporate responsibility, governance, carbon emissions and the protection of the environment.

We strongly believe that to succeed we must embrace a new mantra: move beyond earning the “License to Operate”, the minimum required standard, towards earning a “License to Lead,” in which business serves the needs of shareholders and broader stakeholders by being profitable and acting as a positive force in society.

Competitive Advantage

Sustainability used to be the exclusive domain of experts, activists and idealists. Then, it moved into a silo at the outskirts of the corporate landscape. Today, it is seen as an important part of any forward-thinking and well-integrated company. Our clients and partners are developing their sustainability programmes and demanding more responsible, transparent business practices in their procurement processes. In the future we increasingly expect corporations to deselect and select their partners on their sustainability performance.

To MCI, sustainability is a business imperative, a driver of innovation and a method to engage stakeholders whilst motivating and attracting the best staff – all of which provides us with a competitive advantage.

Business Opportunity

Business growth remains strong in the sustainability arena. From clean-tech to renewable energy, green buildings and sustainable fashion, all sectors are focused on making more sustainable products and services. To achieve the market transition to a sustainable economy, people will need to meet, associations will need to engage members, governments will need to form collaborations and businesses will need to launch new products and incentivise their staff.

The growth of this green sustainable economy is providing business opportunities for MCI. Since we started our sustainability programme, MCI have organised over 505 events group-wide within the sustainability and energy sector, and provided strategic advisory services to many of the leaders of the sustainability movement such as the UN Global Compact and the Global Reporting Initiative. We see a clear business opportunity to help our clients to engage and activate their stakeholders around sustainable development issues.


Resilience is the capacity of a system to survive, adapt, and grow in the face of unforeseen changes, even catastrophic incidents.

In a world of climate change, resource scarcity, political turbulence, social change, constant technological developments and mounting regulatory pressures, industrial growth does not always proceed smoothly. MCI needs to be able to flourish and grow in the face of uncertainty and constant change. We believe a sustainable company is also a resilient company, and that our sustainability programme helps us to foresee and overcome disruptions and to continually transform ourselves to meet the changing needs and expectations of our customers, talent, shareholders and other stakeholders.

This video created by the “Natural Step” explains the key concepts of sustainability in two minutes: